Starting tomorrow there’s a new femininity approaching NYC! Are you ready for this? A new cab service will offer female drivers for female riders! How cool is this?!
Founded by Stella Mateo, SheTaxis will take requests for rides through an app, and dispatch drivers sporting hot pink pashmina scarves.n The app will ask potential riders if there is a woman in their party. If not, they will be automatically redirected to other car services. The app will be available only through Apple, starting on Sept. 16 and will eventually be made available for Android devices.
The women’s livery service was started by Stella Mateo, a mother of two daughters, who said that she could have used a female driver to help shuttle them to soccer, field hockey, basketball and gymnastics practices when they were growing up. Ms. Mateo’s husband, Fernando, is the founder of the New York State Federation of Taxi Drivers, an industry group representing 30,000 taxi and livery drivers.
Ms. Mateo said she also saw her service as a way to help women join an industry that has long been dominated by men.
SheTaxis will partner with existing livery companies to provide the rides at competitive rates, Ms. Mateo said. SheTaxis, which has a staff of six, has already recruited 50 female drivers, ranging in age from 21 to 70. The service will collect fares through its app, using credit or debit cards, and then send payments to the drivers. “I have a lot of friends, they think it’s dangerous picking up guys in the street,” said Stephanie Rodriguez, 21, a college student who earns about $700 a week driving a livery car in the Bronx.
Get ready for SheTaxis!